---
canonical: "https://www.softatlas.io/g2/products/buyer-intent"
name: "Buyer Intent"
provider: "G2"
category: "Sales / Sales Intelligence / Buying Intent Data"
review_count: 0
ai_powered: false
website: "https://sell.g2.com/data?hsLang=en"
updated: "2026-08-08"
---

# Buyer Intent

By [G2](/g2.md)

Buyer Intent identifies and connects businesses with active buyers on G2, providing insights into purchasing behavior.

## Features
- Identify active buyers on G2 in real time
- Connect with in-market accounts
- Reveal companies researching your software
- Integrate buyer signals with Salesforce, HubSpot, and Marketo
- Trigger workflows based on buyer activity
- Enhance lead scoring with verified intent signals
- Spot purchase intent and focus efforts on high-conversion accounts
- Uncover expansion opportunities and spot churn risks

## Built for
SALES, MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/g2/products/buyer-intent