---
canonical: "https://www.softatlas.io/goodeed/products/direct-activation"
name: "Direct Activation"
provider: "Goodeed"
category: "Marketing / Advertising Platforms / Programmatic Advertising"
review_count: 0
ai_powered: false
website: "https://en.goodeed.com/offers/direct-activation"
updated: "2026-07-13"
---

# Direct Activation

By [Goodeed](/goodeed.md)

Direct Activation allows brands to maximize their investment in charitable projects by directly funding nonprofit initiatives through their media budgets.

## Features
- Distribute advertising campaigns through a premium network
- Wrap advertising creative with a solidarity format
- Monitor campaign performance and provide post-campaign reporting
- Validate campaign objectives, targeting, and brand safety with advertisers
- Share charitable projects aligned with brand values for campaign support
- Ensure 50% of media budget goes to a charity of the brand's choice
- Optimize campaigns to meet objectives
- Publish financial certificates from nonprofits to verify fund usage

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/goodeed/products/direct-activation