---
canonical: "https://www.softatlas.io/google-marketing-platform/products/google-analytics"
name: "Google Analytics"
provider: "Google Marketing Platform"
category: "Data & Analytics / Product & Web Analytics / Web Analytics"
review_count: 0
format: "PLATFORM_PRODUCT"
ai_powered: true
launched: 2005
website: "https://marketingplatform.google.com/about/analytics/"
updated: "2026-06-11"
---

# Google Analytics

By [Google Marketing Platform](/google-marketing-platform.md)

Google Analytics is a web and app analytics platform that tracks and reports traffic, user behavior, and conversions, helping businesses measure and optimize their digital presence. Its latest version (GA4) uses an event-based model across websites and apps.

Source: https://www.softatlas.io/google-marketing-platform/products/google-analytics