---
canonical: "https://www.softatlas.io/guideline/products/smi"
name: "SMI"
provider: "Guideline"
category: "Industry Software / Industry Data & Intelligence / Industry Data & Intelligence"
review_count: 0
format: "PLATFORM_PRODUCT"
ai_powered: false
website: "https://www.guideline.ai/ad-intelligence/smi"
updated: "2026-10-23"
---

# SMI

By [Guideline](/guideline.md)

Cross-channel ad spend intelligence built from billing data pooled from the agencies that transact the spend, standardized into one taxonomy.

## Features
- Benchmark competitor ad spend by category and channel
- Track spend across TV, streaming, digital, print, audio and out-of-home
- Size advertising markets
- Analyze share of voice and spend trends
- Query spend data in natural language

## Built for
MARKETERS, SALES, EXECUTIVES

Source: https://www.softatlas.io/guideline/products/smi