---
canonical: "https://www.softatlas.io/guideline/products/sqadcosts"
name: "SQADCosts"
provider: "Guideline"
category: "Industry Software / Industry Data & Intelligence / Industry Data & Intelligence"
review_count: 0
format: "PLATFORM_PRODUCT"
ai_powered: false
website: "https://www.guideline.ai/ad-intelligence/sqadcosts"
updated: "2026-10-23"
---

# SQADCosts

By [Guideline](/guideline.md)

Media pricing benchmark built on actual transaction data for national and local TV, cable, radio, out-of-home, CTV, streaming audio and podcasting.

## Features
- Benchmark negotiated CPMs and CPPs
- Compare media prices across channels on a normalized basis
- Forecast media costs for budgeting
- Price ad formats against market rates

## Built for
MARKETERS, SALES

Source: https://www.softatlas.io/guideline/products/sqadcosts