---
canonical: "https://www.softatlas.io/guideline/products/wrap"
name: "WRAP"
provider: "Guideline"
category: "Industry Software / Industry Data & Intelligence / Industry Data & Intelligence"
review_count: 0
format: "PLATFORM_PRODUCT"
ai_powered: false
website: "https://www.guideline.ai/ad-intelligence/wrap"
updated: "2026-10-23"
---

# WRAP

By [Guideline](/guideline.md)

Local TV audience analysis software that turns overnight and sweeps ratings into reports for strategy, programming, sales and post-buy reconciliation.

## Features
- Analyze local TV overnight and sweeps ratings
- Compare markets with grid and trend reports
- Reconcile post-buy audience delivery
- Schedule recurring report delivery

## Built for
SALES, EXECUTIVES

Source: https://www.softatlas.io/guideline/products/wrap