---
canonical: "https://www.softatlas.io/hawk/products/research-and-insights"
name: "Research & Insights"
provider: "Hawk"
category: "Marketing / Marketing Analytics / Campaign Performance Analytics"
review_count: 0
ai_powered: false
website: "https://hawk-tech.io/hawk-research-insights"
updated: "2026-09-10"
---

# Research & Insights

By [Hawk](/hawk.md)

A tool that provides advanced insights to measure and improve the efficiency of digital advertising campaigns, helping brands understand their audience and the impact of their ads.

## Features
- Measure the impact of digital advertising campaigns
- Analyze brand indicators through digital post-tests
- Conduct creative A/B testing for campaign performance
- Track incremental visits in real time across outlets
- Use survey technology to profile consumers
- Analyze in-store visit data
- Measure brand lift across marketing funnel stages

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/hawk/products/research-and-insights