Heuritech

Heuritech helps fashion, sportswear and luxury brands decide what to design and how much to produce. Its computer vision technology analyzes millions of images posted on Instagram, TikTok and Xiaohongshu to detect more than 2,000 product attributes such as prints, colors, fabrics and silhouettes. Panels segmented by region, age and audience type, from trendsetters to mainstream consumers, feed a forecasting model that predicts how each trend will evolve over the next two years. Design, merchandising and planning teams access the results through a platform or an API to build balanced collections by market and reduce overstock. Heuritech also publishes trend reports and works with fashion schools.