---
canonical: "https://www.softatlas.io/hightouch/products/agentic-marketing-platform"
name: "Agentic Marketing Platform"
provider: "Hightouch"
category: "Data & Analytics / Customer Data Platforms / Customer Data Platforms"
review_count: 0
ai_powered: true
website: "https://hightouch.com/platform/agentic-marketing-platform"
updated: "2026-09-28"
---

# Agentic Marketing Platform

By [Hightouch](/hightouch.md)

The Agentic Marketing Platform enables marketers to launch insight-backed campaigns across performance and lifecycle marketing, leveraging AI to enhance campaign creation and execution.

## Features
- Create and launch ads at scale backed by data
- Deliver personalized campaigns using AI decisioning
- Build audiences with identity resolution and reverse ETL
- Analyze campaign performance with intelligence tools
- Increase ad match rates with match booster
- Enable real-time personalization for digital experiences
- Sync data across marketing channels and systems
- Implement custom agents for unique marketing use cases

## Built for
MARKETERS, SALES, EXECUTIVES

Source: https://www.softatlas.io/hightouch/products/agentic-marketing-platform