---
canonical: "https://www.softatlas.io/hightouch/products/match-booster"
name: "Match Booster"
provider: "Hightouch"
category: "Data & Analytics / Customer Data Platforms / Reverse ETL"
review_count: 0
ai_powered: false
website: "https://hightouch.com/platform/match-booster"
updated: "2026-09-28"
---

# Match Booster

By [Hightouch](/hightouch.md)

Match Booster increases ad match rates, improving the effectiveness of advertising campaigns.

## Features
- Increase ad match rates by enhancing data with additional identifiers
- Enable match boosting to any ad platform with a single toggle
- Automate audience onboarding and refreshes without engineering support
- Improve targeting, suppression, optimization, and measurement with more matched data
- Match conversion events back to users for improved attribution
- Match ad exposures to customer and household records for complete attribution
- Enhance audience matching to reach more high-value customers
- Reduce costs by eliminating duplicate record fees and storage fees

## Built for
MARKETERS, SALES, EXECUTIVES

Source: https://www.softatlas.io/hightouch/products/match-booster