---
canonical: "https://www.softatlas.io/homa/products/data-analytics"
name: "Data Analytics"
provider: "Homa"
category: "Data & Analytics / Product & Web Analytics / Product Analytics"
review_count: 0
ai_powered: false
website: "https://www.homagames.com/homa-lab/data-analytics"
updated: "2026-07-14"
---

# Data Analytics

By [Homa](/homa.md)

Data Analytics offers essential analytics and A/B testing tools to measure, tweak, test, and optimize every facet of a game for better monetization.

## Features
- Access essential game metrics like installs, retention, and playtime
- Perform A/B testing and multivariate testing
- Create experiments with multiple variants and user groups
- Select winning variants based on statistical significance testing
- Monitor daily updated data on game KPIs
- Analyze user acquisition and monetization metrics
- Review performance of existing tests
- Set winning variants for all players or adjust distribution

## Built for
MARKETERS, DEVELOPERS

Source: https://www.softatlas.io/homa/products/data-analytics