A must-have tool for improving an e-commerce store

Employee at Murfy

Occasional User·France·used it 1 to 2 years

5

July 2026

Hotjar has been an incredibly valuable tool for improving my e-commerce store. The heatmap feature gave me clear insights into where visitors were clicking, how far they were scrolling, and which elements were attracting the most attention, helping me optimize both the user journey and conversion funnel. Another feature I found particularly useful was the ability to trigger a small survey when a visitor was about to leave the site. This allowed me to collect valuable feedback directly from potential customers and better understand the reasons behind abandonment or hesitation. Overall, Hotjar combines quantitative and qualitative insights in a very intuitive way, making it a great addition to any e-commerce optimization toolkit.