---
canonical: "https://www.softatlas.io/infinity/products/infinity-call-tracking"
name: "Infinity Call Tracking"
provider: "Infinity"
category: "Marketing / Marketing Analytics / Campaign Performance Analytics"
review_count: 0
ai_powered: false
website: "https://www.infinity.co/uk/call-tracking"
updated: "2026-07-16"
---

# Infinity Call Tracking

By [Infinity](/infinity.md)

Infinity Call Tracking connects the customer journey to phone calls, providing insights to optimize marketing budgets and track the true impact of marketing efforts.

## Features
- Track phone calls to identify which campaigns, channels, and keywords drive customer engagement
- Analyze conversation data during calls to gain insights into customer interactions
- Integrate with over 45 tech providers for enhanced data connectivity and functionality
- Assign unique tracking numbers to marketing campaigns for precise attribution
- Optimize marketing budgets by identifying high-performing channels and reducing waste
- Report true return on investment (ROI) from marketing efforts
- Improve performance across PPC, SEO, and Paid Social channels
- Streamline operational processes by providing insights into call-driven customer journeys

## Built for
MARKETERS, SALES, CUSTOMER_SUPPORT

Source: https://www.softatlas.io/infinity/products/infinity-call-tracking