---
canonical: "https://www.softatlas.io/influ2/products/cohort-builder"
name: "Cohort Builder"
provider: "Influ2"
category: "Marketing / Advertising Platforms / Audience Targeting Tools"
review_count: 0
ai_powered: false
website: "https://influ2.com/product/cohort-builder"
updated: "2026-07-30"
---

# Cohort Builder

By [Influ2](/influ2.md)

Cohort Builder allows marketers to create and manage groups of contacts based on shared characteristics or behaviors, facilitating targeted marketing efforts.

## Features
- Create audiences using CRM data and advanced filters
- Align cohorts with sales priorities
- Automatically update cohorts when contacts change jobs
- Control messaging based on sales cycle stage
- Analyze cohort performance over time
- Monitor cohort engagement with content
- Test and optimize messaging for different audiences

## Built for
MARKETERS, SALES

Source: https://www.softatlas.io/influ2/products/cohort-builder