---
canonical: "https://www.softatlas.io/invoca/products/call-tracking"
name: "Call Tracking"
provider: "Invoca"
category: "Marketing / Marketing Analytics / Attribution Platforms"
review_count: 0
ai_powered: false
website: "https://www.invoca.com/platform/call-tracking-analytics"
updated: "2026-07-20"
---

# Call Tracking

By [Invoca](/invoca.md)

Attribute the marketing source and outcome of every call to optimize marketing campaigns and improve ROI.

## Features
- Attribute the marketing source and outcome of every call
- Integrate call data across CRM, CCaaS, and marketing apps
- Use AI to unlock actionable insights from offline conversations
- Route callers using digital data to optimize conversion rates
- Provide real-time dashboards, reports, and alerts for campaign performance
- Convert web and phone leads with AI-powered SMS
- Answer, qualify, and route callers with AI Voice Agent
- Improve agent performance with AI-powered scoring and coaching

## Built for
MARKETERS, SALES, CUSTOMER_SUPPORT, EXECUTIVES

Source: https://www.softatlas.io/invoca/products/call-tracking