---
canonical: "https://www.softatlas.io/invoca/products/marketing-attribution"
name: "Marketing Attribution"
provider: "Invoca"
category: "Marketing / Marketing Analytics / Attribution Platforms"
review_count: 0
ai_powered: false
website: "https://www.invoca.com/platform/marketing-attribution"
updated: "2026-07-20"
---

# Marketing Attribution

By [Invoca](/invoca.md)

Measure and optimize the business impact of paid media by connecting every media dollar to revenue.

## Features
- Connect every media dollar to revenue
- Attribute the marketing source and outcome of every call
- Use dashboards, reports, and real-time Smart Alerts to connect campaigns, conversations, and revenue performance
- Integrate data and insights across CRM, CCaaS, and marketing apps
- Use AI to unlock actionable insights from offline conversations
- Route callers and arm agents with insights to convert them
- Measure and optimize the business impact of paid media
- Provide full visibility into the entire customer journey from click, to call, to conversion

## Built for
MARKETERS, SALES, EXECUTIVES

Source: https://www.softatlas.io/invoca/products/marketing-attribution