---
canonical: "https://www.softatlas.io/invoca/products/ppc-optimization"
name: "PPC Optimization"
provider: "Invoca"
category: "Marketing / Marketing Analytics / Campaign Performance Analytics"
review_count: 0
ai_powered: false
website: "https://www.invoca.com/product/media-optimization"
updated: "2026-07-20"
---

# PPC Optimization

By [Invoca](/invoca.md)

Optimize pay-per-click campaigns to maximize return on ad spend and drive more conversions.

## Features
- Optimize pay-per-click campaigns to maximize return on ad spend
- Attribute revenue from phone calls to original source channels
- Automate conversion data from customer conversations to ad platforms
- Target high-value customers and effective campaigns using conversion data
- Integrate with CRM, CCaaS, and marketing apps to move data and insights
- Use AI to unlock actionable insights from offline conversations
- Reduce wasted ad spend by eliminating ineffective campaigns
- Use dashboards, reports, and real-time alerts to connect campaigns and revenue performance

## Built for
MARKETERS, SALES, EXECUTIVES

Source: https://www.softatlas.io/invoca/products/ppc-optimization