---
canonical: "https://www.softatlas.io/jobvite/products/recruitment-marketing"
name: "Recruitment Marketing"
provider: "Jobvite"
category: "HR & Talent / Recruiting / ATS / Recruitment Automation"
review_count: 0
ai_powered: false
website: "https://www.jobvite.com/capabilities/recruitment-marketing-software"
updated: "2026-06-19"
---

# Recruitment Marketing

By [Jobvite](/jobvite.md)

Jobvite's Recruitment Marketing software helps attract and engage candidates through targeted campaigns and employer branding.

## Features
- Automate personalized email and text campaigns
- Use AI to surface best-fit candidates from the database
- Track performance across channels and campaigns
- Nurture candidates into long-term talent pools
- Distribute job postings across multiple platforms
- Turn career sites into conversion engines
- Analyze recruitment metrics like cost per hire and time to fill
- Invite candidates automatically to apply
- Automate employee referral program management
- Track referral bonuses and eligibility requirements
- Match referred candidates to relevant jobs
- Provide immediate feedback on referral status
- Manage referral campaigns to boost engagement
- Optimize recruitment workflows
- Reduce cost-per-hire through referrals
- Create a database of referrals for future openings
- Distribute job descriptions automatically to hundreds of sites
- Manage all job postings in a centralized portal
- Auto-refresh job posts to keep them top-of-mind
- Analyze top-performing sources to optimize recruiting spend
- Communicate centrally with external agencies
- Target job postings to specific audiences and affinity groups
- Drive candidates directly to the application process
- Sign and deliver offers and contracts within the platform

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/jobvite/products/recruitment-marketing