Juiced

Juiced is a lead distribution platform for businesses that sell leads, such as pay-per-lead agencies, lead generation companies, affiliate networks and call centers. Incoming leads are routed in real time to buyers according to caps, budgets, locations and lead types, with ping-post and bid-based pricing so buyers compete for fresh leads. Buyers fund wallets, set their own bids and pick delivery methods in a self-serve portal. Leads that do not sell on the first pass go to a private reverse-auction marketplace, and the remainder can be offered through a subscription pool. Dashboards report revenue, sell-through and buyer demand by lead type and geography. It serves insurance, home services, legal and real estate.