---
canonical: "https://www.softatlas.io/kantar/products/kantar-marketplace"
name: "Kantar Marketplace"
provider: "Kantar"
category: "Customer Experience / Customer Feedback & VoC / Market Research Platforms"
review_count: 0
format: "CORE_PRODUCT"
ai_powered: true
website: "https://www.kantar.com/marketplace"
updated: "2026-11-02"
---

# Kantar Marketplace

By [Kantar](/kantar.md)

Automated market research platform where insights teams and marketers run self-serve or assisted studies such as ad testing, concept testing, brand tracking and price testing, with results benchmarked against Kantar norms.

## Features
- Test ads before launch with AI-based predictions
- Run concept and product innovation tests
- Track brand health over time
- Test price points with consumers
- Benchmark results against category norms
- Measure media and campaign effectiveness
- Launch self-serve studies with pay-as-you-go pricing
- View results in self-serve dashboards

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/kantar/products/kantar-marketplace