Klue

Klue helps product marketing, sales and strategy teams track competitors and learn why deals are won or lost. Its competitive intelligence product collects signals from public sources and internal conversations, summarizes them and delivers battlecards and insights to sellers inside the tools they already use, including CRM and AI assistants. A win-loss program combines expert-run buyer interviews, an AI interviewer and automated deal stories. Customers are B2B software and technology companies, mostly mid-market and enterprise. The company is based in Vancouver, Canada.