---
canonical: "https://www.softatlas.io/koncert/products/ai-pitchlab"
name: "AI PitchLab"
provider: "Koncert"
category: "Sales / Sales Enablement / Sales Coaching"
review_count: 0
ai_powered: true
website: "https://www.koncert.com/koncert-ai-pitchlab"
updated: "2026-07-30"
---

# AI PitchLab

By [Koncert](/koncert.md)

AI PitchLab is an add-on that allows sales reps to rehearse sales pitches in a real-time, interactive environment, helping them practice handling objections and refining messaging.

## Features
- Rehearse sales pitches in a real-time, interactive environment
- Train with AI-powered personas that mimic real prospects
- Practice handling objections and refining messaging
- Create custom personas based on your prospects
- Conduct on-demand roleplay without calendar coordination
- Instantly transcribe and score every call
- Provide closed-loop coaching with standardized feedback
- Accelerate onboarding with AI training bots

## Built for
SALES, MARKETERS

Source: https://www.softatlas.io/koncert/products/ai-pitchlab