Launchmetrics

Launchmetrics provides software, data and services for fashion, luxury, lifestyle and beauty brands and their PR agencies. Brands use it to manage product samples lent to press and influencers, organise runway shows and events with guest lists and check-in, share digital showrooms and look books, and send press communications to contact lists. Its monitoring and analytics tools track coverage across print, online, social and influencer channels and measure it with a Media Impact Value metric, so teams can benchmark campaigns and competitors. A separate offering for publishers licenses runway and event imagery. The company was formed in 2016 from the merger of Fashion GPS and Augure and is part of Lectra.