---
canonical: "https://www.softatlas.io/lead-liaison/products/lead-management-automationtm"
name: "Lead Management Automation™"
provider: "Lead Liaison"
category: "Marketing / Marketing Automation / Marketing Automation Platforms"
review_count: 0
ai_powered: false
website: "http://www.leadliaison.com/products/marketing-automation"
updated: "2026-07-30"
---

# Lead Management Automation™

By [Lead Liaison](/lead-liaison.md)

Lead Management Automation™ helps sales and marketers do their job more efficiently and build stronger relationships with customers, prospects, and partners.

## Features
- Create omni-channel marketing campaigns
- Build trackable content, images, emails, and landing pages
- Nurture leads through automated workflows
- Distribute leads using performance-based criteria
- Segment audiences automatically to build ideal personas
- Track online behavior to create a detailed visitor profile
- Send omni-channel communications including emails and postcards
- Integrate with CRM and other marketing tools

## Built for
MARKETERS, SALES

Source: https://www.softatlas.io/lead-liaison/products/lead-management-automationtm