LeadMetrics
Ad and lead tracking with multi-touch attribution and CRM revenue data, for B2C and B2B performance marketers and agencies.
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LeadMetrics is an Austrian software company that builds tracking and attribution tools for performance marketers, lead generation agencies and companies with long lead journeys. Its main product installs one tracking code across ad platforms, captures leads and follows them through the CRM, so campaigns can be judged on qualified deals and revenue rather than clicks. It sends conversion data back to Meta, Google, TikTok and LinkedIn through server-side conversion APIs, and offers dashboards, automated reports and an AI assistant for marketing questions. A second product, LeadSignal, provides simple server-side conversion tracking with a built-in cookie banner. Tracking is GDPR compliant and hosted in Germany.