---
canonical: "https://www.softatlas.io/lighthouse/products/lighthouse-direct"
name: "Lighthouse Direct"
provider: "Lighthouse"
category: "Marketing / Marketing Automation / Personalization Engines"
review_count: 0
ai_powered: true
website: "https://www.mylighthouse.com/platform/direct"
updated: "2026-07-30"
---

# Lighthouse Direct

By [Lighthouse](/lighthouse.md)

Lighthouse Direct increases direct bookings through personalized offers and price matching that convert website visitors on the spot.

## Features
- Personalize website content for each visitor in real time
- Benchmark direct booking performance against competitors
- Deliver hyper-targeted offers using predictive AI
- Identify direct channel growth opportunities
- Guide visitors down the booking funnel to drive conversions
- Assess visitor intent in real time for personalized offers
- Maintain rate parity while allowing price comparisons
- Reduce bounce rate by dynamically serving relevant content

## Built for
MARKETERS, SALES, EXECUTIVES

Source: https://www.softatlas.io/lighthouse/products/lighthouse-direct