Littledata

Littledata provides a data layer solution specifically for Shopify, enabling brands to enrich, customize, and send accurate server-side events to platforms like Google, Meta, and Klaviyo. The service eliminates the complexity of Google Tag Manager by capturing browser and server events once and delivering consistent data across all marketing channels. Littledata's Event Editor allows users to tailor events without coding, enhancing conversion tracking and marketing efficiency. The platform is trusted by over 2,000 direct-to-consumer brands and Shopify Plus merchants, aiming to improve attribution and reduce data loss.