---
canonical: "https://www.softatlas.io/lonescale/products/waterfall-enrichment"
name: "Waterfall Enrichment"
provider: "LoneScale"
category: "Sales / Lead Generation / Lead Enrichment"
review_count: 0
ai_powered: true
website: "https://www.lonescale.com/waterfall-enrichment"
updated: "2026-08-06"
---

# Waterfall Enrichment

By [LoneScale](/lonescale.md)

Waterfall Enrichment provides lead and signal intelligence by auto-enriching marketing leads and tracking job changes.

## Features
- Auto-enrich marketing leads with validated emails and phone numbers
- Track job changes and capture new hires
- Integrate natively with Salesforce and HubSpot
- Optimize enrichment coverage using multiple vendors
- Automate enrichment workflows based on country-specific rules
- Analyze provider performance with consumption analytics
- Apply dynamic provider selection based on lead specifics
- Run bulk enrichments and updates on thousands of records

## Built for
MARKETERS, SALES, OPERATIONS

Source: https://www.softatlas.io/lonescale/products/waterfall-enrichment