Mailchimp

Mailchimp is an email marketing tool aimed at small businesses and online shops. Users import or collect contacts, segment them into audiences, and design campaigns in a drag-and-drop editor with templates. Automations send welcome series, abandoned cart reminders and other messages triggered by customer behavior, and SMS can be added to the same journeys. Reports show opens, clicks and sales attributed to each campaign, and AI tools help write and design content. It connects to e-commerce platforms such as Shopify and WooCommerce. Mailchimp has belonged to Intuit since 2021 and is used by small businesses, creators and marketing teams.