---
canonical: "https://www.softatlas.io/mailchimp/products/mailchimp-analytics-and-reporting"
name: "Mailchimp Analytics and Reporting"
provider: "Mailchimp"
category: "Marketing / Marketing Analytics / Campaign Performance Analytics"
review_count: 0
ai_powered: false
website: "https://mailchimp.com/fr/solutions/analytics-reporting-tools"
updated: "2026-06-18"
---

# Mailchimp Analytics and Reporting

By [Mailchimp](/mailchimp.md)

Mailchimp's Analytics and Reporting tools provide insights into marketing performance, helping businesses measure the impact of their campaigns and make data-driven decisions.

## Features
- Measure ROI across all marketing channels
- Analyze audience behavior and engagement
- Identify new opportunities to drive conversions
- Track campaign performance from first click to final sale
- Utilize AI-assisted analytics for deeper insights
- Generate detailed marketing reports
- Monitor email deliverability rates
- Integrate with over 300 platforms for comprehensive data analysis

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/mailchimp/products/mailchimp-analytics-and-reporting