---
canonical: "https://www.softatlas.io/measured/products/incrementality-testing"
name: "Incrementality Testing"
provider: "Measured"
category: "Marketing / Marketing Analytics / Attribution Platforms"
review_count: 0
ai_powered: false
website: "https://www.measured.com/incrementality-testing"
updated: "2026-07-23"
---

# Incrementality Testing

By [Measured](/measured.md)

Run real-world experiments to uncover the true impact of every marketing channel through automated geo and audience split experiments.

## Features
- Design and deploy lift tests in minutes
- Analyze causal contribution of media to business outcomes
- Launch fully automated lift tests quickly
- Measure true incremental sales using geo-matched and first-party split tests
- Calibrate Media Mix Model with causal priors
- Identify saturation points and diminishing returns
- Provide smart test recommendations to maximize learnings
- Integrate with 300+ fully-managed connections

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/measured/products/incrementality-testing