---
canonical: "https://www.softatlas.io/measured/products/media-mix-modeling"
name: "Media Mix Modeling"
provider: "Measured"
category: "Data & Analytics / Customer Data Platforms / Marketing CDPs"
review_count: 0
ai_powered: false
website: "https://www.measured.com/media-mix-modeling"
updated: "2026-07-23"
---

# Media Mix Modeling

By [Measured](/measured.md)

Provides predictive ROI from causal, test-calibrated media mix modeling, helping brands optimize their media portfolios.

## Features
- Provide predictive ROI from causal media mix modeling
- Calibrate media mix models with incrementality tests
- Conduct automated geo and audience split experiments
- Optimize media plans with AI-powered scenario planning
- Integrate with 300+ fully-managed connections
- Simulate what-if budget planning scenarios
- Measure every channel against diminishing return curves
- Update modeling weekly, monthly, or quarterly

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/measured/products/media-mix-modeling