---
canonical: "https://www.softatlas.io/measured/products/media-plan-optimizer"
name: "Media Plan Optimizer"
provider: "Measured"
category: "Marketing / Marketing Analytics / Campaign Performance Analytics"
review_count: 0
ai_powered: false
website: "https://www.measured.com/media-plan-optimizer"
updated: "2026-07-23"
---

# Media Plan Optimizer

By [Measured](/measured.md)

AI-powered scenario planning tool that helps marketers know where and how much to spend to achieve business goals.

## Features
- Optimize media budgets using AI-powered scenario planning
- Run 'what if' simulations to forecast growth
- Compare multiple media plan versions side-by-side
- Allocate budgets using Causal MMM and saturation curves
- Create goal-aligned investment strategies
- Forecast budgets by marginal ROI
- Share plans with marketing, finance, and executives
- Receive channel-specific guidance for planning

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/measured/products/media-plan-optimizer