---
canonical: "https://www.softatlas.io/meltwater/products/consumer-insights"
name: "Consumer Insights"
provider: "Meltwater"
category: "Data & Analytics / Customer Data Platforms / Audience Segmentation"
review_count: 0
ai_powered: true
website: "https://www.meltwater.com/en/products/consumer-insights"
updated: "2026-07-28"
---

# Consumer Insights

By [Meltwater](/meltwater.md)

Consumer Insights provides analysis of consumer conversations to turn data into actionable business insights.

## Features
- Analyze consumer sentiment and emotion
- Monitor social media and media in real time
- Detect and forecast trends
- Benchmark against competitors
- Segment audiences and develop personas
- Create custom dashboards and automated reports
- Perform AI-powered search and conversational analytics
- Unify data from multiple channels for a complete view

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/meltwater/products/consumer-insights