---
canonical: "https://www.softatlas.io/meltwater/products/social-media-analytics"
name: "Social Media Analytics"
provider: "Meltwater"
category: "Marketing / Social Media Management / Social Analytics"
review_count: 0
ai_powered: true
website: "https://www.meltwater.com/en/products/social-media-analytics"
updated: "2026-07-28"
---

# Social Media Analytics

By [Meltwater](/meltwater.md)

Social Media Analytics offers insights into social media performance and audience engagement.

## Features
- Consolidate data from multiple social platforms into a single dashboard
- Benchmark performance against competitors
- Generate automated, executive-ready reports
- Track engagement rates and campaign performance
- Analyze sentiment across social media channels
- Monitor hashtags and content performance
- Connect social media analytics with earned media insights
- Scale analytics across teams and regions

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/meltwater/products/social-media-analytics