---
canonical: "https://www.softatlas.io/meltwater/products/social-media-monitoring"
name: "Social Media Monitoring"
provider: "Meltwater"
category: "Marketing / Social Media Management / Social Listening"
review_count: 0
ai_powered: true
website: "https://www.meltwater.com/en/products/social-media-monitoring"
updated: "2026-07-28"
---

# Social Media Monitoring

By [Meltwater](/meltwater.md)

Social Media Monitoring captures every conversation and spots shifts in sentiment before they impact your brand.

## Features
- Monitor conversations across social platforms in real time
- Receive real-time alerts for spikes in mentions or sentiment shifts
- Analyze sentiment and detect trends using AI
- Track competitor activity and share of voice
- Generate automated dashboards and reports
- Access historical data for trend comparisons
- Monitor global social media coverage in 240+ languages
- Integrate social media monitoring with media intelligence and influencer capabilities

## Built for
MARKETERS, CUSTOMER_SUPPORT, EXECUTIVES

Source: https://www.softatlas.io/meltwater/products/social-media-monitoring