---
canonical: "https://www.softatlas.io/meta-platforms-inc/products/whatsapp-business-platform"
name: "WhatsApp Business Platform"
provider: "Meta"
category: "Customer Experience / Live Chat & Messaging / Omnichannel Messaging"
review_count: 0
ai_powered: false
website: "https://business.whatsapp.com/products/business-platform"
updated: "2026-06-19"
---

# WhatsApp Business Platform

By [Meta](/meta-platforms-inc.md)

Business messaging API for companies to communicate with customers at scale on WhatsApp.

## Features
- Message customers at scale through the WhatsApp Business API
- Send templated notifications such as order and appointment updates
- Automate conversations with chatbots and routing
- Integrate messaging into CRM and support tools
- Support rich media and interactive message templates

Source: https://www.softatlas.io/meta-platforms-inc/products/whatsapp-business-platform