---
canonical: "https://www.softatlas.io/mixpanel/products/experiments"
name: "Experiments"
provider: "Mixpanel"
category: "Data & Analytics / Product & Web Analytics / Experiment Analytics"
review_count: 0
ai_powered: false
website: "https://mixpanel.com/platform/experiments"
updated: "2026-06-18"
---

# Experiments

By [Mixpanel](/mixpanel.md)

Experiments allows teams to A/B test against real product metrics and manage feature flags, ensuring confident product releases.

## Features
- Conduct A/B tests using real product metrics
- Manage feature flags with behavioral cohorts
- Monitor experiment performance and significance
- Define metrics, set variants, and control experiment parameters
- Integrate experiment data into behavioral analytics
- Target specific user cohorts for experiments
- Track exposure and results automatically
- Connect user behavior, experiment results, and session replays

## Built for
MARKETERS, DEVELOPERS, EXECUTIVES

Source: https://www.softatlas.io/mixpanel/products/experiments