---
canonical: "https://www.softatlas.io/mixpanel/products/product-analytics"
name: "Product Analytics"
provider: "Mixpanel"
category: "Data & Analytics / Product & Web Analytics / Product Analytics"
review_count: 0
ai_powered: false
website: "https://mixpanel.com/platform/product-analytics"
updated: "2026-06-18"
---

# Product Analytics

By [Mixpanel](/mixpanel.md)

Product Analytics provides actionable user insights to drive product success by tracking events, building funnels, analyzing retention, and segmenting users.

## Features
- Analyze user behavior in real time
- Track and optimize user funnels
- Segment and analyze user cohorts
- Identify critical drop-off points
- Gain insights from detailed event tracking
- Integrate with 100+ marketing tools
- Drive tailored user experiences
- Monitor system performance and bugs

## Built for
MARKETERS, DEVELOPERS, EXECUTIVES

Source: https://www.softatlas.io/mixpanel/products/product-analytics