---
canonical: "https://www.softatlas.io/mixpanel/products/web-analytics"
name: "Web Analytics"
provider: "Mixpanel"
category: "Data & Analytics / Product & Web Analytics / Web Analytics"
review_count: 0
ai_powered: false
website: "https://mixpanel.com/platform/web-analytics"
updated: "2026-06-18"
---

# Web Analytics

By [Mixpanel](/mixpanel.md)

Web Analytics goes beyond pageviews to understand real user behavior on your site, allowing teams to ask questions in plain language and get actionable insights.

## Features
- Analyze user journey drop-offs
- Identify channels contributing to website traffic
- Optimize campaigns with clarity
- Track full-funnel website metrics
- Visualize funnel drop-offs
- Establish comprehensive tracking of website interactions
- Isolate user trends for targeted actions
- Integrate with 100+ marketing tools

## Built for
MARKETERS, DEVELOPERS, EXECUTIVES

Source: https://www.softatlas.io/mixpanel/products/web-analytics