Motive

Motive, formerly KeepTruckin, builds software and connected hardware for companies that operate vehicles and equipment. Its platform combines electronic logging devices for hours-of-service compliance, GPS tracking and telematics, AI dashcams that detect unsafe driving and alert drivers in real time, equipment and trailer monitoring, maintenance workflows, and a fleet card for fuel and vehicle spend with fraud controls. Data from vehicles, drivers and spend is gathered in one dashboard with reporting, driver coaching and accident management. Motive serves trucking and logistics, construction, field service, oil and gas, public sector, passenger transit and other fleets, from small owner-operators to large enterprises in North America and the UK.