Mouseflow

Mouseflow provides behavior analytics software that records how visitors use a website so teams can find and fix friction. A tracking script captures every session, which teams can replay to watch clicks, scrolls and hesitations, and aggregates the data into click, scroll and attention heatmaps. Further tools cover conversion funnels, journey analysis, form analytics, friction detection such as rage clicks and errors, and on-site feedback surveys. An AI assistant answers questions about the behavioral data in plain language, and integrations plus an MCP connector send the data to other tools. The company is based in Copenhagen with a US office in Austin, and serves marketing, ecommerce, UX and analytics teams.