---
canonical: "https://www.softatlas.io/mytraffic/products/audiencelabs"
name: "AudienceLabs"
provider: "MyTraffic"
category: "Marketing / Local Marketing / Location Analytics"
review_count: 0
ai_powered: false
website: "https://www.mytraffic.io/en/products/audience-labs"
updated: "2026-06-19"
---

# AudienceLabs

By [MyTraffic](/mytraffic.md)

AudienceLabs helps businesses reconcile digital advertising efforts with in-store visits, providing insights into customer behavior and footfall.

## Features
- Measure the impact of digital marketing on in-store visits
- Perform unbiased attribution by media
- Generate performance reports
- Identify and communicate with high-potential audiences
- Access accurate audience targeting data sets

## Built for
MARKETERS, SALES, EXECUTIVES

Source: https://www.softatlas.io/mytraffic/products/audiencelabs