---
canonical: "https://www.softatlas.io/nielsen/products/ad-intel"
name: "Ad Intel"
provider: "Nielsen"
category: "Sales / Sales Intelligence / Market & Competitive Intelligence"
review_count: 0
format: "CORE_PRODUCT"
ai_powered: false
website: "https://www.nielsen.com/solutions/media-planning/ad-intelligence/"
updated: "2026-11-02"
---

# Ad Intel

By [Nielsen](/nielsen.md)

Advertising intelligence data that tracks competitors' ad occurrences, creative and spend across media channels.

## Features
- Track competitor advertising spend
- Monitor ad occurrences across channels
- Review advertising creative
- Analyze share of voice by category
- Identify advertisers for sales prospecting

## Built for
MARKETERS, SALES

Source: https://www.softatlas.io/nielsen/products/ad-intel