Northbeam

Northbeam helps ecommerce and direct-to-consumer brands understand which marketing channels and campaigns drive revenue. It ingests ad platform, site and order data to produce multi-touch attribution, and adds media mix modeling and incrementality testing to validate spend decisions. Dashboards cover creative performance, profit benchmarks, product analytics and a metrics explorer, with recommendations for budget allocation. Marketing teams and agencies use it to compare channels on a common measure rather than relying on each ad platform's own reporting.