---
canonical: "https://www.softatlas.io/northbeam/products/northbeam-mmm"
name: "Northbeam MMM+"
provider: "Northbeam"
category: "Marketing / Marketing Analytics / Marketing Mix Modeling & Incrementality"
review_count: 0
format: "CORE_PRODUCT"
ai_powered: true
website: "https://www.northbeam.io/"
updated: "2026-11-05"
---

# Northbeam MMM+

By [Northbeam](/northbeam.md)

Media mix modeling product that estimates channel contribution and recommends budget allocation.

## Features
- Model channel contribution to revenue
- Forecast spend scenarios
- Recommend budget allocation
- Calibrate models with attribution data

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/northbeam/products/northbeam-mmm