---
canonical: "https://www.softatlas.io/obiz/products/data-driven-marketing"
name: "Data-driven Marketing"
provider: "Obiz"
category: "Marketing / Marketing Automation / Marketing Automation Platforms"
review_count: 0
ai_powered: false
website: "https://obiz-concept.fr/en/data-driven-marketing-2"
updated: "2026-07-20"
---

# Data-driven Marketing

By [Obiz](/obiz.md)

A marketing solution that leverages data to improve customer knowledge and deliver ultra-personalized experiences tailored to customer expectations.

## Features
- Collect and analyze reporting data with Obiz tracking tool and Matomo
- Perform real-time updates on deal categories to meet beneficiary needs
- Analyze data to produce smart benefits programme content
- Provide personalized web service content on connected platforms
- Measure platform performance with detailed KPI reporting
- Ensure GDPR-compliant data use with penetration testing and audits
- Offer opt-out option for data collection
- Host data in ISO 27 001 certified facilities in France

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/obiz/products/data-driven-marketing