Odins
Claimed pageOdins is a marketing mix modeling platform that connects all your marketing data, models what drives results, and provides insights on optimal spending and allocation. It is designed to help marketing leaders make informed decisions with advanced Bayesian models.
About Odins
Odins offers a fully managed marketing mix modeling platform that integrates with over 600 apps and platforms, providing a unified view of digital and offline channels. The platform uses Bayesian models to quantify the relationship between marketing spend and results, offering recommendations and scenario planning to optimize marketing budgets.
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Features
Integrate marketing data for comprehensive analysis
Model marketing impact using Bayesian techniques
Provide budget recommendations and optimal allocation
Enable scenario planning with confidence ranges
Allow direct interaction with AI assistants for insights
Generate channel rankings based on return on ad spend
Separate marketing-driven revenue from baseline earnings
Offer real-time answers to budget and allocation queries
