---
canonical: "https://www.softatlas.io/olo/products/guest-data-platform-gdp"
name: "Guest Data Platform (GDP)"
provider: "Olo"
category: "Data & Analytics / Customer Data Platforms / Real-Time CDPs"
review_count: 0
ai_powered: false
website: "https://www.olo.com/gdp"
updated: "2026-07-20"
---

# Guest Data Platform (GDP)

By [Olo](/olo.md)

A platform that aggregates and analyzes guest data to provide insights for personalized marketing and improved guest experiences.

## Features
- Collect and connect guest data from multiple sources
- Unify and enrich guest profiles with transactional, behavioral, and demographic data
- Analyze and predict guest behavior using machine-learning-powered predictive analytics
- Act on guest data to drive personalized marketing and guest experiences
- Optimize menu offerings based on guest frequency and retention
- Identify real estate sites near profitable guests
- Recognize and train staff to inspire guest loyalty
- Create hyper-targeted ads and guest experiences

## Built for
MARKETERS, OPERATIONS, EXECUTIVES

Source: https://www.softatlas.io/olo/products/guest-data-platform-gdp