---
canonical: "https://www.softatlas.io/olo/products/marketing"
name: "Marketing"
provider: "Olo"
category: "Marketing / Marketing Automation / Marketing Automation Platforms"
review_count: 0
ai_powered: false
website: "https://www.olo.com/marketing"
updated: "2026-07-20"
---

# Marketing

By [Olo](/olo.md)

A personalized marketing platform that uses guest data to automate campaigns and deliver targeted communications.

## Features
- Build real-time, customizable segments to tailor messaging to guest behavior
- Launch captivating email, SMS/MMS, and push notification campaigns from one dashboard
- Leverage generative AI to quickly craft engaging brand-aligned copy
- Create lookalikes of high-GLV guests to reach and convert new audiences
- Analyze actionable guest insights with unified campaign and guest survey analytics
- Develop custom campaigns for each guest based on their unique behavior
- Capture guests’ attention with dynamic content personalization
- Use AI-powered sentiment analysis to understand brand favorability

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/olo/products/marketing